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Leah Krevit Rice University The Rest of Us Stephen Abram, MLS, Gale Cengage Learning Strategic Planning for Libraries San Jose Public Library, July 15, 2010 Future Ready
A longer version of these slides is available at Stephen’s Lighthouse blog Change  and  Challenges
 
 
We Only Get So Many Once-in-a-Lifetime Chances To Do Great Things
 
What Would You Attempt If You Knew You Would Not Fail?
 
 
What Are Libraries Really For? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
20 th  Century Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
21 st   Century Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bricks, Clicks and Tricks
Social Glue and Libraries
ASK YOURSELF ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6 Tricks You Can Do Right Away ,[object Object],[object Object]
6 Tricks You Can Do Right Away ,[object Object],[object Object]
6 Tricks You Can Do Right Away ,[object Object],[object Object]
6 Tricks You Can Do Right Away ,[object Object],[object Object]
6 Tricks You Can Do Right Away ,[object Object],[object Object]
 
6 Tricks You Can Do Right Away ,[object Object],[object Object],[object Object],[object Object]
What We Never Knew Before ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Driving User to the Library ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
http://www.flickr.com/photos/blu_blue/262096844/in/pool-booksandportraits What does your best borrowed report look like? BiblioCommons Is your Community different?
http://www.flickr.com/photos/cjanebuy/340249608/in/pool-booksandportraits How do  your community content reviews do? Who is your best reviewer, teen reviewer?
Yes, this is ancient wisdom: clients aren't buying your hammer, they are buying the deck of their dreams. Help them build it.
Are we going to a totally build it yourself world? Imagine IKEA merging with GM...
 
 
The hardest question ? What will the future be like?
OK – Is stuff happening that will change everything?
“ The Internet has now progressed to its infancy”
Google Books Settlement
The Article Economy++ Format  Agnosticism
Google Editions: Bookstore
 
 
SEO: Search   Engine Optimization SMO: Social Media  Optimization
I   my customers
Geo-IP
Broadband
The Cloud …printing …software …storage
Social Literacy
 
 
Learning
Support Trans-Literacy Move beyond reading & PC skills  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
The Yahoo!/Bing iPhone, Facebook Migration
Transmogrifying Containers
Devices  like iPads, Kobo, Kindles,  eDGe,  and Mobile
Supporting the 21 st  Century book experience?
Kobo, Amazon, Apple, iPDF, etc.  . . .
 
What about censorship? Freedom of expression? Freedom…. in general
Mobile
 
 
The Experience
A Third Path
 
 
NextGen Differences Increase in IQ - 15-20 Points Brain Changes Eye Movement Changes Massive Behavioural Changes But still a 70% overlap with Boomers
NextGen Differences Brain Developmental Changes Understanding Puberty & Differences between Boys & Girls Genomic  Learning Styles 15 Years of Change in Canadian Curricula Standardized Testing Progress International Comparisons Crime Rates down an average of 65%
OK – Now let’s ask ourselves what our members/users really, REALLY want ?
 
Observe Your Users
Context is King , Contact trumps Culture  Content is a Foundation
Community
Conversations
Relationships
Community Networks The  Social Life of Information
Life
Comfort
Progress
These are exciting times. Choose between great and being The Greatest. Can you be the LJ Library of the Year?
 
The power of libraries
Speak Out!
Trust Experiments!
 
Stephen Abram, MLS, FSLA VP strategic partnerships and markets Gale Cengage Learning Cel: 416-669-4855 [email_address] Stephen’s Lighthouse Blog http://stephenslighthouse.com

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